A Nonprofit's Guide to Creating Donor Persona Profiles
If you're like most nonprofit marketing and development directors, increasing the results of your fundraising efforts is high on your to-do list. Understanding your donors is key..
Boxing for a Cause - Huntsville Library Foundation - February 2018
Boxing for a Cause is our way of giving back to our community. Each month, one of our team members chooses a local nonprofit to receive a donation. Our technical director, Justin,..
Answers to Frequently Asked Questions About Donor Personas
I’m sure you’ve heard of a creating a donor persona for your nonprofit’s marketing strategy before, but did you understand why or how to incorporate them? You’re very passionate..
4 Steps to Run Statistically Significant A/B Tests
How do you know if the keywords in your ad copy are why your click-through rate increased? What about the color of the button on your landing page, did it increase the number of..
What You Should Know About Google Ad Grants’ New Policy Update
New policies sound a little intimidating, right? In this case, the Google Ad Grants policies were updated to genuinely help your advertising efforts improve in AdWords. As of Jan..
The Best Ways to Supplement Google Ad Grants
Using Google Ad Grants to create text ads is a great way to get your foot in the door to the online advertising world. However, once you’ve signed up for it, don’t stop there!..
Tips for Effective Ad Optimization in Google AdWords
How do you know if your ad campaigns on Google AdWords are effective? How often should you monitor and tweak your ads? We’ll discuss the answers to these questions and more to..
Boxing for a Cause - Therapy Partners, Inc. - January 2018
Boxing for a Cause is our way of giving back to the community. Each month, we donate to a nonprofit picked by one of our team members. Our content specialist, Jasmine, is kicking..
A Reference Guide on Creating a Google AdWords Campaign
Google AdWords is a powerful tool for reaching more of your target audience. While Google doesn’t intentionally make it difficult to use, it may be overwhelming for first-time..
The Simple Guide on How to Apply for Google Ad Grants
Editor's Note: This blog post was originally published in January 2018, but was updated in June 2020 with the latest information on how to apply for Google Ad Grants. Could you..
5 Tools to Improve Your 2018 Digital Marketing Efforts
2018 is almost here, and we are celebrating our 2017 successes! While we wish we could say we did it ourselves, we definitely relied on some tools we discovered this past year to..
4 Digital Marketing Predictions to Plan for in 2018
Keeping up with the latest changes and trends in the industry, each of us made a prediction for a change or trend we think we will see in 2018 since it's right around the corner...