4 Things to Do After Creating a Buyer Persona
Successfully completing your buyer persona research is an accomplishment worth celebrating! However, it’s only the first step in the journey toward finding ways to extract value..
Using Buyer Persona Research to Maximize Marketing ROI
As a marketer in the digital age, you know how difficult it is to ensure you’re sending the right messages to the right people. Poor audience targeting means every dollar you..
Frequently Asked Questions About Buyer Personas
Have you heard the term buyer persona before but never understood what it really meant? A buyer persona is an integral part of your marketing strategy, so it’s important to know..
How to Create a Detailed Buyer Persona Profile
Buyer personas are essential for every business because they provide insight into how to create relevant marketing messages for prospects and customers. The question is, what..
Boxing for a Cause - Urban Engine - March 2019
Boxing for a Cause is our way of giving back to our local community. Each month, we donate to an employee-selected nonprofit in the Greater Huntsville area. For this month,..
Why SMART Goals Are Necessary for Every Marketing Campaign
How is your business benefitting from your marketing campaigns? Whether it’s generating leads, increasing revenue, or something in between, it’s crucial to set up SMART campaign..
Key Elements Every Landing Page and Thank You Page Need
Landing pages can make or break a user converting on your website. It takes 2.6 seconds for a user’s eyes to land on the area of a page that most influences their first..
4 Reasons Why Ecommerce Sites Need Conversion Tracking
Creating an ad campaign requires a lot of time and effort, so don’t let all of that lose meaning by not tracking your conversions! By installing conversion tracking on your..
Boxing for a Cause - The Alabama School of Cyber and Engineering Foundation - February 2019
Boxing for a Cause is our way of giving back to the community. Every month, Image in a Box donates to a local nonprofit selected by one of our team members. Justin chose The..
How to Avoid These 5 Common Facebook Ad Mistakes
As of 2018, 93% of marketers use Facebook advertising, and chances are that you are part of that stat. However, are you using it correctly? Like with everything else in marketing,..
What to Consider When Selecting an Email Marketing Platform
I bet you’ve heard the amazing things that email marketing can do for your organization, but perhaps you’re not sure about how to get started. There are so many email marketing..
The Simple Guide to Benchmarking Your Email Marketing
Do you ever wonder if your email marketing efforts are really working? Sure, you can compare your open rates and click-through rates internally, but it can help to look at..