The Best Tools to Measure Your Marketing Success
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You put a lot of time and money into your marketing campaigns.
How do you know if they're actually successful?
It can be tricky to measure the impact of your marketing efforts, especially if you're not sure where to start.
But don't worry, we've got you covered. Here are some of the best tools to help you measure your marketing success.
Google Analytics
Google Analytics is a free tool to measure your marketing campaign success.
If you're not ready to invest money in an analytics platform or you need more customizations of your reporting, Google Analytics may be a great first place to start.
If you are not familiar with Google Analytics, check out these posts to help you learn how powerful this tool is for your company’s marketing efforts:
- 4 Reasons Every Business Needs to Use Google Analytics
- 4 Reasons Ecommerce Websites Need to Be Using Google Analytics
- 5 Reasons Non Ecommerce Websites Should Use Google Analytics
- A Google Analytics Glossary for Beginners
- How to Properly Measure Your Marketing Campaigns with Google Analytics
Want to actually understand Google Analytics? Well, you can learn all the basics in just 9 days!
Sign up below to have a short video texted to you every day to learn more about Google Analytics:
HubSpot
Not only is HubSpot super easy to use. It is the most powerful tool on the market for holistic marketing campaign measurement. And what's even better is this one tool can help you with sales measurement, marketing, and customer satisfaction measurement as well.
If you haven't ever gotten serious about your marketing tool investment, it's time to level up your game. HubSpot is super powerful and well worth the investment.
If you need help setting it up, schedule a clarity session with us, we'd love to help!
Hyros
If you're investing a lot of online ads and you want to understand the most accurate, full journey of your leads and customers. Hyros may be the tool you've been searching for. It's a beast when it comes to tracking all marketing touchpoints. But it's not for the faint at heart investment-wise.
Not sure what tool is best for your needs?
Let's help you gain that clarity. Book a free Clarity Session and let us help you.
