We all want our websites to be seen by as many people as possible.
But nowadays it seems like achieving that goal with search engine optimization is next to impossible.
SEO can be difficult to understand and complicated to implement properly.
But it doesn't have to be complicated.
That's why we've curated a few simple SEO tips that can make a big difference in the quality and volume of your website traffic.
Keep reading to learn more!
One of the key mistakes that companies make related to Search Engine Optimization (SEO) is their lack of focus on the keywords people are actually searching for on the web.
Yes, I know you know your industry well, but you must remember that the average “searcher” may not know your industry as well, and they may not be using the “proper” search terms. So, you need to make sure that the keyword you are focusing all your SEO efforts on matches the most popular search term!
How do you go about this you might ask…there are several tools you can use. But, the most useful tool is the Keyword Tool in Google AdWords. To use the Google Keyword Tool, you will have to create a Google AdWords account. But do not worry, you can create an account for free!
This tool will show you keywords that people actually search for relating to keywords you entered. You should pick keywords that have high search volume and are relevant to your industry.
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Now you know what keywords to focus on, but you must properly use those keywords to increase your search engine rankings for those keywords.
Pick one main keyword to focus on for each webpage. Use this exact keyword and its variations throughout the page copy, headings, alt tags, links (internal and external), etc.
Use the main keyword in the title tag and meta descriptions. You must use the main keyword in the title tag and meta descriptions. You should also use multiple keywords variations in the keywords tag.
Drive better search engine rankings, even faster.
Use our free website grader. Get started now.
Now that you’ve tweaked it will they come?
You must evaluate your website performance to see how well your SEO efforts are paying off. And, you must reevaluate and tune your website to get the SEO results you desire.
We recommend using Google Analytics and Google Search Console to monitor your site's performance.
Google Analytics is a highly powerful tool that gives you insight into how people got to your site and how they behave on your site! Here is just a shortlist of what it can provide you:
Google Search Console is a tool that gives you insight into how Google sees your site. It can provide you with information on:
Again, you will need to create a Google account to set up both Analytics and Search Console. But it's well worth the effort. You will also need to add Analytics and Search Console to your website! Happy tweaking!