4 Digital Marketing Trends to Look for in 2020
Each year, our team takes the time to predict marketing trends that will be on the rise for the year ahead. What trends do we think the new decade will kick off with? Continue..
5 Types of Donor Personas Your Nonprofit Should Know About
There are many different types of people who donate to nonprofits. And in order to maximize your donor base, it's important for your nonprofit to understand the different donor..
5 Things to Do After Creating Your Nonprofit's Donor Persona
So you’ve done the research and created a donor persona profile for your nonprofit, now what? It’s time to start integrating all of the information you’ve gathered into your..
10 Questions You Must Ask Before Hiring a Marketing Firm
Are you looking to partner with a marketing firm so that you can focus on your long list of other responsibilities? That’s great! Engaging a marketing firm is one of the best ways..
Everything You Need to Know About the Buyer's Journey
Once you’ve made the effort to fully define the various buyer personas of your audience, it’s time to put that knowledge to work. Every customer your brand will ever have walks a..
Using Buyer Persona Research to Maximize Marketing ROI
As a marketer in the digital age, you know how difficult it is to ensure you’re sending the right messages to the right people. Poor audience targeting means every dollar you..
Frequently Asked Questions About Buyer Personas
Have you heard the term buyer persona before but never understood what it really meant? A buyer persona is an integral part of your marketing strategy, so it’s important to know..
Why SMART Goals Are Necessary for Every Marketing Campaign
How is your business benefitting from your marketing campaigns? Whether it’s generating leads, increasing revenue, or something in between, it’s crucial to set up SMART campaign..
Key Elements Every Landing Page and Thank You Page Need
Landing pages can make or break a user converting on your website. It takes 2.6 seconds for a user’s eyes to land on the area of a page that most influences their first..
4 Google Ads Mistakes That Are Wasting Your Money
Google Ads is an effective way to generate leads and sales for your business due to its customization and targeting features. However, you can lose money just as quickly as you..
Ecommerce Email Marketing: The Ultimate Optimization Resource List
Email marketing for your ecommerce business can help boost your sales, but how do you make sure you’re effectively optimizing your emails? To save you time from endlessly..
12 Stats That Will Make You Want to Create a Smarter Content Strategy
Now that all of the holiday hustle and bustle has passed, it's time to get focused on your company's marketing strategy for the new year. So for a fun spin on the classic “12 Days..