What You Should Know About Google Ad Grants’ New Policy Update
New policies sound a little intimidating, right? In this case, the Google Ad Grants policies were updated to genuinely help your advertising efforts improve in AdWords. As of Jan..
The Best Ways to Supplement Google Ad Grants
Using Google Ad Grants to create text ads is a great way to get your foot in the door to the online advertising world. However, once you’ve signed up for it, don’t stop there!..
Tips for Effective Ad Optimization in Google AdWords
How do you know if your ad campaigns on Google AdWords are effective? How often should you monitor and tweak your ads? We’ll discuss the answers to these questions and more to..
A Reference Guide on Creating a Google AdWords Campaign
Google AdWords is a powerful tool for reaching more of your target audience. While Google doesn’t intentionally make it difficult to use, it may be overwhelming for first-time..
The Simple Guide on How to Apply for Google Ad Grants
Editor's Note: This blog post was originally published in January 2018, but was updated in June 2020 with the latest information on how to apply for Google Ad Grants. Could you..
4 Digital Marketing Predictions to Plan for in 2018
Keeping up with the latest changes and trends in the industry, each of us made a prediction for a change or trend we think we will see in 2018 since it's right around the corner...
How to Tell If Your Online Ads Are Working
A lot of businesses get told to run digital advertising, but they end up without a way to track the ad performance or even measure ROI. You need a way to determine which of your..
When to Use an Agency to Manage Your Online Ads
Online advertising offers you the opportunity to promote your products and services through ads that display on search engines, websites, social networks and other internet..
Should You Use Search or Social Ads?
An online advertising campaign has many potential channels for bringing in customers. Two of the most prominent options are search and social ads. The right choice for your..
Digital Advertising Platforms Pros and Cons
The internet is full of online advertising platforms. Search engines, social media sites, and many prominent websites offer the opportunity to serve up ads. When you're interested..