6 Website Design Do's and Don'ts for Your Nonprofit's Donation Page
If you aren’t receiving the engagement you expected with your online donation page, then you may need to make a few changes to your website design to help convert your visitors...
How to Use Storytelling to Increase Online Donations
During an average visit on a webpage, users only read 20% of the content. What does that mean for your donation landing page or your website in general? It means that you need to..
A Nonprofit's Guide to Creating Donor Persona Profiles
If you're like most nonprofit marketing and development directors, increasing the results of your fundraising efforts is high on your to-do list. Understanding your donors is key..
Answers to Frequently Asked Questions About Donor Personas
I’m sure you’ve heard of a creating a donor persona for your nonprofit’s marketing strategy before, but did you understand why or how to incorporate them? You’re very passionate..
When to Use an Agency to Manage Your Online Ads
Online advertising offers you the opportunity to promote your products and services through ads that display on search engines, websites, social networks and other internet..
Should You Use Search or Social Ads?
An online advertising campaign has many potential channels for bringing in customers. Two of the most prominent options are search and social ads. The right choice for your..
Digital Advertising Platforms Pros and Cons
The internet is full of online advertising platforms. Search engines, social media sites, and many prominent websites offer the opportunity to serve up ads. When you're interested..
A Beginner’s Guide to Understanding Online Advertising
Online advertising gives you the opportunity to put your message in front of your audience when they're using the internet. This advertising category is available 24/7, allowing..
How Inbound Marketing Can Generate More Sales
Does your current marketing plan consist solely of outbound marketing activities such as radio, TV, billboards and mailers? If so, your ROI is probably unknown. With outbound..
Using Inbound Marketing to Generate Quality Leads
You may have a healthy quantity of leads, but what’s their quality score? Low-quality leads waste the time of your sales force, result in poor prospect fits for your products and..
What Is Inbound Marketing?
Marketing has changed many ways in recent years. People are not swayed by the well-informed salesperson like they once were, and 30-second commercials no longer influence savvy..