How to Maximize the Value of Your Donor Persona Interviews
Have you ever felt like you’re aiming in the dark when it comes to your marketing messaging? It’s common for nonprofits to feel like they’ve created strong campaigns that aren’t..
The Simple Guide to Researching Your Nonprofit's Donor Persona
Do you know who your nonprofit's donors are? If not, it's time to do some donor persona research. This simple guide will show you how to get started. Once you have a better..
10 Questions You Must Ask Before Hiring a Marketing Firm
Are you looking to partner with a marketing firm so that you can focus on your long list of other responsibilities? That’s great! Engaging a marketing firm is one of the best ways..
How to Get Your Leads to Say Yes to Your Brand
When your lead enters the decision stage of the buyer’s journey, they are ready to buy. They’ve considered all of their options and are looking for reasons to choose your brand...
How to Market Your Brand as the Best Solution to Your Buyer's Problem
When your buyers are in the consideration stage of the buyer’s journey, it’s essential for your brand to stand out. This is where they are evaluating their options and getting..
How to Attract Qualified Prospects to Your Brand
When your prospects are in the first stage of the buyer’s journey—the awareness stage—they have just realized they need a solution to a problem they’re having. They aren’t ready..
Using Buyer Persona Research to Maximize Marketing ROI
As a marketer in the digital age, you know how difficult it is to ensure you’re sending the right messages to the right people. Poor audience targeting means every dollar you..
Frequently Asked Questions About Buyer Personas
Have you heard the term buyer persona before but never understood what it really meant? A buyer persona is an integral part of your marketing strategy, so it’s important to know..
How to Create a Detailed Buyer Persona Profile
Buyer personas are essential for every business because they provide insight into how to create relevant marketing messages for prospects and customers. The question is, what..
Ways to Promote Your Holiday Fundraiser, Even If It’s Last Minute
Don’t push your holiday fundraisers and drives to the back burner this holiday season! According to a study done by Network for Good, 29% of giving occurred in December and 11% of..
A Nonprofit's Guide to Planning a Giving Tuesday Campaign
Giving Tuesday is an annual movement that motivates people to donate to nonprofits on the Tuesday after Thanksgiving. It’s an exciting time for nonprofits, so it’s important to be..
How to Maximize Your Nonprofit's Reach with Offline Marketing
While digital marketing has made a great impact on expanding the reach of nonprofits and businesses, you shouldn’t rule out the impact of offline marketing. Using offline..